[ Home ]

[ Slots News ]

Big Bucks in Advertising

GetMinted.com is planning a huge advertising campaign over the next few months. The online slots site is planning on spending somewhere in the neighborhood of $2 million on the campaign.

The online slots site says that they will be promoting their games through the use of posters in phone boxes, rail stations, and outside bingo halls. They are displaying their online slots, bingo and poker products.

They say that one third of all of their advertising will be on bingo, and they will be placing them outside of halls that are run by larger companies such as Mecca and Gala. They are going to heavily invest in the new Monopoly Reel Estate online slots game from WagerWorks from end of April to the beginning of May.

They say that with the number of people coming into London by rail estimated somewhere close to a half of a million people, they find that placing their advertising for the online slots game there to be a premium location. They know that this is the best way to hit the largest possible crowd – and it is a nice tie in with the train stations on the Monopoly game itself.
 

Back to March 2008 Archive.