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Slingo Finds Advertising Info Useful

Many people are spending a lot of money to advertise their online slots and gambling sites, through the use of videos. Slingo.com decided to find out if all the hype was worth it. They checked to see if it was really useful and if it was worth the effort and money that it would cost companies to advertise that way.

They found that online videos will be watched by more than 154 million Americans, which is an increase of 12.15 over last year. However, of those that watch, more than half say that they stop watching the online videos if they run into an in-stream advertisement.

The sampling of the watchers entailed more than 2,600 online viewers, and they said that if they wanted people to watch the videos they had to make them more entertaining and shorter in nature. Content had a lot to do with it as well. If they were watching a video in regards to online slots and an ad for online slots came on, they were twice as likely to watch the ad then if it had been for an unrelated product.

Some found that if the ads could be for different content as long as they were different and entertaining. Let’s say you are watching something regarding online slots, and you wanted to sell a car. The car ad would have to be very entertaining, or the watcher would not watch.

However, this did not apply to free games. People were more likely to watch an ad that preceded a game if that game were free. It did not matter what the content was, if it made the game free people would watch it.

 

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