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No More Playboy Casino

Call it yet another sign of the times: the Playboy online casino has closed its virtual doors. Playboy, the men’s lifestyle brand associated with the ubiquitous adult magazine, has failed to keep its online slots and casino gambling venture afloat – marking the second such fizzle in as many years. Effective on the 29th, the internet site will no longer allow players to log-in, news that was transmitted to the Playboy Casino and Poker Club’s playership in an e-mail last Wednesday.

It would seem that online slot machines and casino gambling would be an ideal fit with Playboy’s target demographic: men aged 18-45. Apparently, logic is incorrect in this instance. While it is true that most adult men love the nude ladies associated with the Playboy brand and online gambling alike, they obviously did not flock to the concept of a fusion of these two things. Of course, the struggling U.S. economy undoubtedly played no small role in the fizzling of the Playboy gambling venture. Also, the brand is hottest in the U.S., where citizens are mostly prohibited from engaging in online casino betting by the UIGEA.

The newest version of the Playboy Casino was run by Cryptologic, one of the premiere online casino software providers in the world. Cryptologic had a rough year last year, and the demise of the Playboy Casino was not its only stumble. In the third quarter alone, revenues fell by five million dollars. All hope is not lost, however – Cryptologic optimistically released a tranche of new games recently, including a rework of its much-beloved Spiderman title.

Back to January 2009 Archive.