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Changes At Casino Arizona

Casino across the United States are facing a common dilemma. How, exactly, does a gambling establishment go about tempting players in these troubled economic times? The American economy is in the tank, and citizens from coast to coast are feeling the burn. Nobody has nearly as much disposable income as they did before (except if they work for oil companies!), so everyone is counting their pennies and being more frugal than before. That’s bad news for the slot machine and gambling industry, which pretty much runs off peoples’ disposable income.

What’s the solution? Some of the biggest and most popular casinos in the nation have all had the same answer: perks, promos, and prizes! If the allure of gambling by itself is not enough to draw in players, casinos have decided that they will simply make it almost irresistible for gamblers to come and visit.

The most hopping casino in Arizona is hoping that plans for a major-scale expansion will give them a boost. Casino Arizona is in the midst of converting itself from a mere casino to a gambling resort, complete with a fifteen story, two hundred forty thousand square foot expansion of its gaming space, and a hotel with a luxurious spa on the roof. The project is due to be completed in 2010. This Scottsdale casino claims to get about seven million guests a year, but wants to become something even bigger than the most popular gaming destination in Arizona. The chief executive officer and president of the Salt River Pima-Maricopa Indian Community-owned casino, Jon Jenkins, explains that the plan is to market the resort “coast to coast” as a “resort brand.” The existing casino already houses almost seventeen hundred slot machines, with one hundred-plus slot games specifically aimed at casino “high rollers.”

Back to September 2008 Archive.