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Neteller Gets a Makeover

Undoubtedly hoping to shed some of the scandals that have plagued it in the past, ubiquitous payment processor Neteller is giving itself a facelift, complete with a totally new name. To those familiar with the often soap opera-esque world of American online slot machine and casino gambling, Neteller has something of an infamous reputation. The company incurred the wrath of the US Department of Justice last year in the wake of the Unlawful Internet Gambling Enforcement Act being passed. The scuffle almost bankrupted Neteller, and cast an injurious tarnish on its image in the international arena. It’s not really a surprise that Neteller is seeing to distance itself from the troubles of recent months as it moves on to a new future in the European market.

From here on out, Neteller will be known as Neovia Financial. Neovia will carry an entire new brand image for the payment processor. Neovia is already starting to offer a line of unique and highly desirable payment processing services to online slot machine and casino gambling sites in the United Kingdom. These new services are still very new, so the time is completely ripe for Neteller/Neovia to undertake the re-branding project and completely change its profile.

Neteller is banking (literally!) on the Asian and European gambling markets as its most viable new revenue sources. Online gambling is thriving and industry legislation is (still) relatively permissive in these areas. Neovia will face a wide range of competition in these areas, but its representatives are confident that the company will again rise to the top, as it did in its days of American prominence!

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