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Slot Manufacturer Profile: Aristocrat Slots (Part 2)

In 1989, the executive board of Aristocrat decided to incorporate the company, and the slot machine manufacturer became a publicly traded entity on the Australian Stock Exchange. The investment venture was an overwhelming success, and the revenues generated from the move gave Aristocrat enough capital to really focus on its export sales.

The slot game company obtained the licensure to market fruit machines in America in 2000, the same year that it expanded business into Japan. Although Aristocrat had maintained an American headquarters in Las Vegas from 1965 onward, legal obstacles prevented the company from really selling its exemplary machines in the United States for years and years. The frustrations of jumping through countless administrative hoops set Aristocrat back quite a bit in their quest to fully compete in the United States market, but it is currently making up for lost time in a big way.

Because of Aristocrat’s complete and utter dominance of the Australian slot machine market, their selection of pokey titles is truly extraordinary. The company’s slot games range from some of the most commercially-successful titles available in practically every casino, to a myriad of obscure and eclectic games targeted at some specific interests. Queen of the Nile is currently the most popular pokey in Australia, sporting five reels and a Vegas-style bonus round that has pretty much become the model for second-screen slot games in the market. Queen of the Nile’s success has spawned several spin-offs, including the logical successor, King of the Nile. Other classic Aristocrat poker machine favorites include Lady Luck, 50 Lions, and Reel Power.

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