[ Home ]

[ Slots News ]

UK Casinos Scramble for Google Opportunity

News last week that search engine giant Google would be freeing up its proprietary Adwords in relation to online slot machine and casino gambling sent the largest internet gambling firms scrambling to be the first to jump on this priceless marketing opportunity. Back in June of last year, Google banned Adwords search term advertising linked to gambling sites. With that restriction lifted, however, casinos were literally lining up around the block to get their applications in for consideration. The Smartlive Casino was the first to take the offer up, followed swiftly behind by the perennially-popular British firm Ladbrokes.

Data shows clearly that many gamblers in the United Kingdom are using Google to search for online slot machine and casino sites at which to play. With the global market in crisis, more and more folks who may have once frequented land casinos are turning to internet alternatives as a more viable means of entertaining themselves. With casinos now allowed to buy advertising space connected to key search terms, the sky is literally the limit!

Experts in the field of online advertising are speculating the fight for ad positioning among the biggest internet slot game and casino gambling sites will soon cause the rates for these Adwords spots to “spiral out of control.” Gambling firms are filing their applications with Google faster than the company can wade through them, and it will only be a matter of days before we see who rises to the top of the heap. The internet casino gambling industry is already one of the most-competitive on the World Wide Web – this development should only serve to make it just a bit fiercer!

Back to October 2008 Archive.